Process – Growth and Profit

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Category Archives for "Process"

The Paradox of Choice

By Andrew Cooke | April 24, 2018

Giving greater choice does not mean more will be chosen!  Most people believe that having a choice is good. The belief here is that choice gives us freedom, so if we have more choices we have more freedom, the better it is for our lives. But some research has found that this is not necessarily […]


It’s What Is, Not What Might Be, That Matters!

By Andrew Cooke | June 12, 2017

How to build your ability to be objective. A common mistake made by managers is to equate what they think with what they know. But there is a world of difference, let me explain. At the core of this is being able to differentiate between the objective and the subjective perspective of the matter to […]


1 Deciding How to Decide

By Andrew Cooke | February 13, 2013

Deciding How to Decide What you need to do before you start the decision-making process by Andrew Cooke, Growth & Profit Solutions We make decisions every day; small ones, big ones, unusual ones, specific or general and those which have become a force of habit.  We get so involved in the decision itself that we […]


The Motivation Trap

By Andrew Cooke | December 10, 2012

The Motivation Trap by Andrew Cooke, Growth & Profit Solutions Why motivation alone is not enough, you need more… Imagine what would happen if your favorite football team took the field and the ONLY training they received in the last 8 months had been sitting in a room. Within the room, they’d be listening to legends […]


The 4 Building Blocks for High-Growth

By Andrew Cooke | October 12, 2012

The 4 Building Blocks for High-Growth by  Andrew Cooke, Growth & Profit Solutions High-growth can be risky, but you can mitigate the risk by having focus, discipline and consistency in approach.  Yet even then, businesses can fail – even those who prior to embarking on a strategy of rapid-growth were operating successfully.  So what can […]