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Category Archives for "Business growth"

Four Ways to Build & Maintain Employee Engagement

By Andrew Cooke | February 8, 2018

The risks and costs of allowing engaged employees to become disengaged, and how to avoid it happening. Everybody wants engaged employees who are committed, energized and enabled in doing their work.  We look at where we think different people are and pigeon-hole them as appropriate.  We forget, however, that they can move from one state […]

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The Three Ss of Winning in Business

By Andrew Cooke | January 18, 2018

Why you need self-confidence, simplicity and speed in business Many businesses, as they grow, develop a bureaucracy. This makes it hard for the business to adapt to the accelerating changes we are experiencing. As Professor Gary Hamel said: “Today, the most important question for any organisation is this: are we changing as fast as the […]

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The Power of Words

By Andrew Cooke | January 16, 2018

How you say what you say can make you more powerful! How you say what you say matters! It matters in two ways: firstly, it reflects how you perceive things and yourself; and secondly, it affects how others perceive you! If you sometimes feel that you are not expressing yourself strongly enough, or are not […]

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Profit From Constraints

By Andrew Cooke | January 4, 2018

When having less provides you with more By: Andrew Cooke, Blue Sky GPS Operating in a tight and volatile marketplace is challenging, but it is also full of opportunity.  Companies often look at the constraints on how they have to operate and how they can accommodate this situation.  This is a reactive approach, which limits […]

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What Do You Think?

By Andrew Cooke | December 26, 2017

by Andrew Cooke, Blue Sky GPS In an interview with the New York Times, Bill Marriott, chairman of the Marriott Hotel Group, shared this useful piece of advice.  He explained that as a young officer in the US Navy he was responsible for the stewards who served in the officers’ wardroom.  New to his role, and being […]

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What is YOUR map?

By Andrew Cooke | December 21, 2017

Build your map and build value Have you ever been to Disneyland?  Millions of people, children and adults alike, have visited it and enjoyed its magic and experienced the wonder it has engendered. But did you know it nearly didn’t happen? When Walt Disney first tried to get financial backing for his project – the […]

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Using the Value-Price Seesaw to Make More Money

By Andrew Cooke | December 14, 2017

“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a suggestion to make – and you probably won’t like it. If your prices are […]

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Why Reducing Customer Churn is Important

By Andrew Cooke | November 28, 2017

How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your total customers who have left you. So, reducing your customer churn can help your improve your profit by addressing two elements: Costs – the […]

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