Andrew Cooke – Growth and Profit

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All Posts by Andrew Cooke

Helping Employees Engage Themselves

By Andrew Cooke | July 1, 2018

How to encourage employees to engage themselves in what they do!There is a problem with employee engagement. And I am not talking about the reports decrying the low levels of employee engagement in business globally.  The problem is deeper and more profound. It is that the whole premise of employee engagement is based on a […]

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Three Trust-Building Behaviours

By Andrew Cooke | June 19, 2018

There are three ways to build trust both for yourself and with your team: Create transparency this is telling the truth in a way that people can verify and validate for themselves. Keep your commitments failing to complete commitments will deplete the levels of trust others have in you. This occurs when you overpromise and […]

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The Power of Three

By Andrew Cooke | June 14, 2018

It is only in recent years that businesses have started to assess the cost of employee turnover. For many years it has not been an area of priority, simply because it wasn’t being measured and what isn’t measured isn’t valued. So what are some of the costs associated with employee turnover? Lowered productivity – you […]

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Five Strategies for Growing Successfully

By Andrew Cooke | June 12, 2018

Not all growth is good growth, five tips to help you ensure that growth is good Do you want to grow your business?  If so, do you know how you are going to grow the business?  And are you aware of the difference between good growth and bad growth? People often want to grow for […]

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Four Questions to Debrief and Learn

By Andrew Cooke | June 7, 2018

Four key questions by which to learn from your experiences! We often get so involved in doing the work, that we rarely make the time to review how we are doing in a structured and creative manner that allows us to extend our curiosity into what has happened, and to learn why. In short, we […]

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Empowering Your Employees to Empower Themselves

By Andrew Cooke | June 5, 2018

How to create an environment that empowers people. As a manager or leader, do you let your people assume more responsibility when they are able? Do you know when that is, or do you keep telling yourself that they aren’t ready yet?In my travels from organization to organization, I talk with thousands of people every […]

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Peter Drucker on Marketing

By Andrew Cooke | May 31, 2018

Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the […]

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Physics & Productivity

By Andrew Cooke | May 29, 2018

How to use Newton’s three laws of motion to become more productive In our physic classes as children, we all learned Sir Isaac Newton’s Three Laws of Motion. Universal in their application they can also be used as an interesting analogy for increasing your productivity, simplifying your work, and improving your life. Newton’s First Law […]

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Hiring Dedicated People

By Andrew Cooke | May 24, 2018

In 2015 SouthWest Airlines received a job application every two seconds, but it was very selective. It received over 287,000 resumes from which it interviewed 102,112 candidates, and hired only 6,582 people. Why has SouthWest Airlines gone to such an extreme to recruit so few people, less than 2% of all applicants? The key to the […]

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