GPS – Growth and Profit

Lead Magnet


INSERT CALL TO ACTION HEADLINE TEXT HERE


Lorem ipsum dolor sit amet consectetur adipiscing

Category Archives for "GPS"

The Three Ss of Winning in Business

By Andrew Cooke | January 18, 2018

Why you need self-confidence, simplicity and speed in business Many businesses, as they grow, develop a bureaucracy. This makes it hard for the business to adapt to the accelerating changes we are experiencing. As Professor Gary Hamel said: “Today, the most important question for any organisation is this: are we changing as fast as the […]

VIEW POST

The One Page Influence Worksheet

By Andrew Cooke | January 2, 2018

This worksheet is about helping you structure an approach and gameplan when you are linking to influence outcomes within an organization. Influence is the ability to sway opinion and the commensurate behavior towards the results you want.  You are looking to be a compelling force on or produce effects on the actions, behavior, opinions, of […]

VIEW POST

Using the Value-Price Seesaw to Make More Money

By Andrew Cooke | December 14, 2017

“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a suggestion to make – and you probably won’t like it. If your prices are […]

VIEW POST

Why Reducing Customer Churn is Important

By Andrew Cooke | November 28, 2017

How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your total customers who have left you. So, reducing your customer churn can help your improve your profit by addressing two elements: Costs – the […]

VIEW POST

1 Using the Value-Price Seesaw to Make More Money

By Andrew Cooke | October 18, 2017

Price is what you pay, the value is what you get! – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? Why is this? Whose fault is it? I can tell you the answer – and you probably won’t like […]

VIEW POST

7 Secrets for Successful Business Growth

By Andrew Cooke | October 11, 2017

  If you want to grow your business, and I mean really grow your business, then here are a few simple but powerful secrets you can use. When you get to the end there is an eighth and even more powerful secret to share! 7 Secrets + 1 Know what you do and what you […]

VIEW POST

Bring Your Customers on the Journey with You

By Andrew Cooke | September 27, 2017

How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. The more touch-points you […]

VIEW POST

How to Find Your Best Clients

By Andrew Cooke | September 25, 2017

And it’s not necessarily those who spend the most…. The squeaky wheel is the one that gets the oil. We all know that. And the customers that complain are the ones we listen to, and with good cause. But when we do so we often forget to pay sufficient attention to our other customers. Because […]

VIEW POST

Network Effects & the Collaboration Curve

By Andrew Cooke | July 17, 2017

Building a stronger business through network effects & collaboration  Network effects are becoming increasingly important for businesses; especially those involved in technology, as by understanding them you can not only build better products but also a better business. A network effect occurs when a product or service becomes more valuable to its users as more […]

VIEW POST
1 2 3 5