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Category Archives for "growth"

Freedom & Choice

By Andrew Cooke | April 10, 2018

Choosing your own way, and choosing to be free of interference from others in doing so  What does freedom mean to you?  You will come up with many answers covering many concepts, situations or contexts – but they all fall into one of two categories: freedom from and freedom to.  “Freedom to” – this is […]

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Hiring for Attitude

By Andrew Cooke | April 3, 2018

How attitude is a good predictor of prospective employee success, and how you can identify those with the right attitude for your business. The top challenge for CEOs according to a survey from the Conference Board (January 2013) is Human Capital – the ability to develop and acquire the right people, with the right skills […]

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The Hedgehog Concept

By Andrew Cooke | March 20, 2018

What is the Hedgehog Concept?  Simply, it is a toll by which you can get clarity on what you do and what you don’t do as a business. Based on the essay by Isaiah Berlin, “The Hedgehog and the Fox” it describes how the world is divided into two types. The fox knows many things. […]

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Trust Equation, The

By Andrew Cooke | January 25, 2018

Building and Assessing Trust Trust underpins relationships, and relationships underpin business. Good business is built on good relationships, but we rarely look at how we build good trust. This is important as when we think of trust and what it means, we quickly realize it encompasses many things. We use the word “trust” to: Interpret […]

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The Three “A’s” for Dealing with Conflict

By Andrew Cooke | January 23, 2018

Attacking.Abdicating.Accountability.  When dealing with conflict there are only three ways in which you, or your reports, can respond. These are attacking, abdicating and being accountable. Attacking – this is the first part of the “fight or flight” syndrome which we experience when we come across an uncomfortable situation. For example, we are in a meeting […]

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Using the Value-Price Seesaw to Make More Money

By Andrew Cooke | December 14, 2017

“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a suggestion to make – and you probably won’t like it. If your prices are […]

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Why Reducing Customer Churn is Important

By Andrew Cooke | November 28, 2017

How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your total customers who have left you. So, reducing your customer churn can help your improve your profit by addressing two elements: Costs – the […]

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1 Using the Value-Price Seesaw to Make More Money

By Andrew Cooke | October 18, 2017

Price is what you pay, the value is what you get! – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? Why is this? Whose fault is it? I can tell you the answer – and you probably won’t like […]

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5 Keys for Recovering from a Technology Failure

By Andrew Cooke | October 16, 2017

…how to accelerate your recovery and get results faster! Businesses are increasingly reliant on technology to do large amounts of business-critical work; and when it goes wrong it can have a disastrous impact in terms of cost, time, people and effort. Not only have you ‘sunk’ considerable investments into something that has not delivered, but […]

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