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Category Archives for "Price"

0 Using the Value-Price Seesaw to Make More Money

By Andrew Cooke | December 14, 2017

“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a suggestion to make – and you probably won’t like it. If your prices are […]

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1 Price and Value

By Andrew Cooke | July 21, 2017

Why price and value must co-exist… The most important thing in pricing is value. This is not the value as you determine it, or but rather the value as perceived by the customer. The price a customer is willing to pay, and therefore the price you can achieve, is always a reflection of the perceived […]

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