profit solutions – Growth and Profit

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Category Archives for "profit solutions"

Peter Drucker on Marketing

By Andrew Cooke | May 31, 2018

Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the […]

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How to Cut Costs Without Drawing Blood

By Andrew Cooke | May 10, 2018

Six ways to use money and assets effectively When times are hard, and business is slower, harder to get, and less certain, many companies engage in slashing costs.  And they go for that which is most visible and easiest to slash first – the payroll.  However, reducing staff numbers incurs considerable expenses – you have […]

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Profit From Constraints

By Andrew Cooke | January 4, 2018

When having less provides you with more By: Andrew Cooke, Blue Sky GPS Operating in a tight and volatile marketplace is challenging, but it is also full of opportunity.  Companies often look at the constraints on how they have to operate and how they can accommodate this situation.  This is a reactive approach, which limits […]

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What Do You Think?

By Andrew Cooke | December 26, 2017

by Andrew Cooke, Blue Sky GPS In an interview with the New York Times, Bill Marriott, chairman of the Marriott Hotel Group, shared this useful piece of advice.  He explained that as a young officer in the US Navy he was responsible for the stewards who served in the officers’ wardroom.  New to his role, and being […]

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Using the Value-Price Seesaw to Make More Money

By Andrew Cooke | December 14, 2017

“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a suggestion to make – and you probably won’t like it. If your prices are […]

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Why Reducing Customer Churn is Important

By Andrew Cooke | November 28, 2017

How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your total customers who have left you. So, reducing your customer churn can help your improve your profit by addressing two elements: Costs – the […]

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1 Land Mines vs. Gold Mines

By Andrew Cooke | July 12, 2017

How to ask customers for feedback to build better relationships and drive sales Too often businesses adopt pessimistic mindsets when using customer surveys, with the surveys being focused on problems and what has gone wrong – your “land mines”. This is so the business can identify what has gone wrong, focus on what can be […]

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The 7 Ps – Seven Questions for Growing Your Business

By Andrew Cooke | June 9, 2017

How you can improve employee commitment and engagement demonstrate respect. When you are looking to grow your business there are three steps involved: firstly, determining what your business will look at a given point in the future; secondly, what the business currently looks like; and finally, how you are going to bridge the gap between […]

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Leadership versus Management

By Andrew Cooke | May 29, 2017

Leadership and management may complement each other, but they are very different Most people use the words “management” and “leadership” interchangeably and usually only distinguish between the two by where the person is in the organizational hierarchy.  Here you have ‘leaders’ at the top, ‘managers’ in the middle, and ‘labor’ at the bottom. Simple, but […]

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