Why price and value must co-exist… The most important thing in pricing is value. This is not the value as you determine it, or but rather the value as perceived by the customer. The price a customer is willing to pay, and therefore the price you can achieve, is always a reflection of the perceived […]
VIEW POSTThree Tips for Leaders About to Miss Their Forecasts What to do when you are coming from behind… by Andrew Cooke, Growth & Profit Solutions Here is a problem. You are driving along when you come to a bridge that is one kilometer long. Your goal here is to average 60 kilometers per hour. Your […]
VIEW POSTDon’t Cut Costs – Manage Them by Andrew Cooke, Growth & Profit Solutions How to avoid being a cost-cutter and create a thriving business from managing your costs. When times are hard the knee-jerk reaction for many businesses is to cut costs. Don’t do it! Or to put it another way – don’t do it! […]
VIEW POSTThe Business Priority is Trust by Andrew Cooke, Growth & Profit Solutions What do high-performing organisations focus on as opposed from low-performing organisations, and what differentiates how they do it? Businesses are under pressure, there is no doubt about that – but what are businesses focusing on and why in these difficult times? A recent […]
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