revenue – Growth and Profit

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Category Archives for "revenue"

1 Price and Value

By Andrew Cooke | July 21, 2017

Why price and value must co-exist… The most important thing in pricing is value. This is not the value as you determine it, or but rather the value as perceived by the customer.  The price a customer is willing to pay, and therefore the price you can achieve, is always a reflection of the perceived […]

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1 Don’t Cut Costs – Manage Them

By Andrew Cooke | August 25, 2012

Don’t Cut Costs – Manage Them by  Andrew Cooke, Growth & Profit Solutions How to avoid being a cost-cutter and create a thriving business from managing your costs. When times are hard the knee-jerk reaction for many businesses is to cut costs.  Don’t do it!  Or to put it another way – don’t do it! […]

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The Business Priority is Trust!

By Andrew Cooke | August 16, 2012

The Business Priority is Trust by Andrew Cooke, Growth & Profit Solutions What do high-performing organisations focus on as opposed from low-performing organisations, and what differentiates how they do it? Businesses are under pressure, there is no doubt about that – but what are businesses focusing on and why in these difficult times?  A recent […]

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