5 Ways to Build Emotional Connection with your Customers
If you want to reap the benefits of having a strong emotional connection with your customers here are the feelings you need to generate in them, and the questions you can ask to help you do this.
| Generate the following feelings in your customers: | Do this by asking the following questions: |
| 1. Stand out from the crowd | · How do they want to feel in being special and apart from others? · How will you help them achieve this? |
| 2. Have a sense of belonging | · How will you build their sense of “tribe” and relatedness to you and your offerings? |
| 3. Have confidence in the future | · What do they want to feel confident about? · What is important for them in the future? · How will you provide this for them via your offerings? |
| 4. Feel a sense of security | · What is the sense of security they are seeking and why? · How will it manifest itself for them? · How will you provide it for them? |
| 5. Are successful | · What will make them feel more successful and what does success mean to them? · How will make them feel more successful? |
Try this for each of your customer segments. Remember, try to get in and understand from their perspective and not yours. Write down your thoughts, share them with others – and see how it compares with your customers actually think!
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