Andrew Cooke – Page 10 – Growth and Profit

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All Posts by Andrew Cooke

1 New Results Need New Behaviours

By Andrew Cooke | July 24, 2017

Why what got you here won’t get you there! Are any of these scenarios familiar to you?  You’ve been recently promoted. You’re in the same job you were in a year ago, but the scope is a lot bigger today than it was then. You’re working in an organization where the performance bar has been […]

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1 Price and Value

By Andrew Cooke | July 21, 2017

Why price and value must co-exist… The most important thing in pricing is value. This is not the value as you determine it, or but rather the value as perceived by the customer.  The price a customer is willing to pay, and therefore the price you can achieve, is always a reflection of the perceived […]

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Network Effects & the Collaboration Curve

By Andrew Cooke | July 17, 2017

Building a stronger business through network effects & collaboration  Network effects are becoming increasingly important for businesses; especially those involved in technology, as by understanding them you can not only build better products but also a better business. A network effect occurs when a product or service becomes more valuable to its users as more […]

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1 Land Mines vs. Gold Mines

By Andrew Cooke | July 12, 2017

How to ask customers for feedback to build better relationships and drive sales Too often businesses adopt pessimistic mindsets when using customer surveys, with the surveys being focused on problems and what has gone wrong – your “land mines”. This is so the business can identify what has gone wrong, focus on what can be […]

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Improving Your Leadership Skills

By Andrew Cooke | July 10, 2017

…the one thing to create a multiplier effect for your leadership skills There are a broad number of leadership skills that you are expected to have and to develop. However, this takes time and effort and you cannot develop these skills in a classroom. You have to develop them in real-time and quickly. The “key […]

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Feeling is a Form of Thinking

By Andrew Cooke | July 7, 2017

Emotions can make you a better negotiator…  Normally when you think of making decisions, negotiating or dealing with others you do so on the assumption that you are a rational person, and that the other person is a rational person. In short, logic makes you think, and thinking makes you act. Think of how you […]

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Developing a Personal Strategic SWOT Analysis

By Andrew Cooke | July 5, 2017

How to create strategies to build the You of the future. We are all familiar with a SWOT Analysis being used on our business. SWOT  is an acronym for identifying your company’s Strengths, Weaknesses, Opportunities, and Threats.  But did you know you can use it on yourself? And that you can use it to generate […]

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