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All Posts by Andrew Cooke

Creating Meaning for Yourself

By Andrew Cooke | July 3, 2017

How do you create meaning for yourself in what you do? People want and look for meaning in what they do.  The meaning has to be created by you – you cannot just take what others have created for themselves, it is not otherwise sustainable. In creating meaning for yourself you need to find the […]

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How to Use Question-Storming to Innovate

By Andrew Cooke | June 30, 2017

…a better way than brainstorming when innovating The idea of brainstorming is to get a group of diverse people to generate a lot of ideas, without judgment, in order to discover a solution to a problem. It has its use at times, but the problem is that it doesn’t work! Why do I say this? […]

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Building Your Personal Leadership Brand

By Andrew Cooke | June 28, 2017

Just as businesses need to build their brands, so leaders need to build their leadership brand. You probably already have a personal leadership brand. But do you have the right one? And is it the one that will take you from where you are to where you want to be? This is an important question […]

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Building Your Career

By Andrew Cooke | June 26, 2017

Tips on planning your future career Successful executives are not just successful because they do a good job, but because they look to build their own career. This does not happen but by chance, but with forwarding planning. As such business executives can learn useful lessons from those engaged in politics. This is not to […]

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Negative Network Effects

By Andrew Cooke | June 23, 2017

When networks become counter-productive  A network effect occurs when a product or service becomes more valuable to its users as more people use it. For example, when people first started using telephones they had little value as there were very few other people who you could call. As the number of people who had telephones […]

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Five Ways to Create an Environment for Employee Engagement

By Andrew Cooke | June 21, 2017

Only employees can engage themselves. You can’t do it. All you can do is create an environment which helps people to be self-motivated and engaged.  Everyone is different, that is true, but there are common factors that are intrinsic to everybody’s level of satisfaction and engagement at work. Engaged employees voluntarily invest time, effort and […]

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Why People Fail to Achieve Their Goals

By Andrew Cooke | June 19, 2017

The four reasons why and what you need to do Most people and I assume that you are one of them, know the importance of having goals and goal- setting. Setting goals gives you something to strive towards and boosts your self-confidence when you achieve them. But do you set goals and pursue them? Research […]

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Creating Competitive Advantage Through Connection

By Andrew Cooke | June 16, 2017

How creating a “connection culture” can drive business results & the bottom-line We are all living and working in an increasingly volatile environment where accelerating change is the norm. This, with the fact that most people like to live and work within their comfort zone, can cause problems for leaders and their businesses as people […]

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When Your Team Knows More Than You

By Andrew Cooke | June 14, 2017

What to do when your team is better than you!  Leaders often have individuals working with them who know more than the leader does. This is part of being a leader when you have responsibility for areas outside your specialty or expertise where your reports know more than you do.  They will ask questions that […]

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