Goals – Growth and Profit

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Category Archives for "Goals"

Helping Employees Engage Themselves

By Andrew Cooke | July 1, 2018

How to encourage employees to engage themselves in what they do!There is a problem with employee engagement. And I am not talking about the reports decrying the low levels of employee engagement in business globally.  The problem is deeper and more profound. It is that the whole premise of employee engagement is based on a […]

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Letting Go and Living in the Present

By Andrew Cooke | April 26, 2018

If you want to create your future, then work in the present  How often have your colleagues, your family, or your friends, amazed you with their near-perfect photographic recall of the times when you got things wrong or made a mistake. Not only do they recall all the details but, if you can remember the […]

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Freedom & Choice

By Andrew Cooke | April 10, 2018

Choosing your own way, and choosing to be free of interference from others in doing so  What does freedom mean to you?  You will come up with many answers covering many concepts, situations or contexts – but they all fall into one of two categories: freedom from and freedom to.  “Freedom to” – this is […]

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Using the Value-Price Seesaw to Make More Money

By Andrew Cooke | December 14, 2017

“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a suggestion to make – and you probably won’t like it. If your prices are […]

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6 Reasons Why to Emotionally Connect with Your Customers

By Andrew Cooke | November 30, 2017

Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which are essential for good, lasting business. Reasons Which Means…. 1.    They buy more You make more money 2.    They visit you more often […]

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Work Is a Purpose, Not a Place

By Andrew Cooke | October 30, 2017

What can we do to make work a place people want to be? Too often we look at work as a place we go to, and where we can be found from Monday to  Friday for eight to nine hours a day.  This perspective, although true for the workplace in times gone by, is no […]

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7 Secrets for Successful Business Growth

By Andrew Cooke | October 11, 2017

  If you want to grow your business, and I mean really grow your business, then here are a few simple but powerful secrets you can use. When you get to the end there is an eighth and even more powerful secret to share! 7 Secrets + 1 Know what you do and what you […]

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Build Your Tribe

By Andrew Cooke | October 9, 2017

Do you want to get more clients? Are you finding it hard? Are you meeting lots of people and generating lots of leads through your online and offline networks? Are you meeting with people who are expressing an interest in what you do? And are you then finding that very few of them are converting, […]

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