If you want to grow your business, and I mean really grow your business, then here are a few simple but powerful secrets you can use. When you get to the end there is an eighth and even more powerful secret to share! 7 Secrets + 1 Know what you do and what you […]
VIEW POSTDo you want to get more clients? Are you finding it hard? Are you meeting lots of people and generating lots of leads through your online and offline networks? Are you meeting with people who are expressing an interest in what you do? And are you then finding that very few of them are converting, […]
VIEW POSTHow to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. The more touch-points you […]
VIEW POSTAnd it’s not necessarily those who spend the most…. The squeaky wheel is the one that gets the oil. We all know that. And the customers that complain are the ones we listen to, and with good cause. But when we do so we often forget to pay sufficient attention to our other customers. Because […]
VIEW POSTWhy price and value must co-exist… The most important thing in pricing is value. This is not the value as you determine it, or but rather the value as perceived by the customer. The price a customer is willing to pay, and therefore the price you can achieve, is always a reflection of the perceived […]
VIEW POSTBuilding a stronger business through network effects & collaboration Network effects are becoming increasingly important for businesses; especially those involved in technology, as by understanding them you can not only build better products but also a better business. A network effect occurs when a product or service becomes more valuable to its users as more […]
VIEW POSTHow to ask customers for feedback to build better relationships and drive sales Too often businesses adopt pessimistic mindsets when using customer surveys, with the surveys being focused on problems and what has gone wrong – your “land mines”. This is so the business can identify what has gone wrong, focus on what can be […]
VIEW POST…a better way than brainstorming when innovating The idea of brainstorming is to get a group of diverse people to generate a lot of ideas, without judgment, in order to discover a solution to a problem. It has its use at times, but the problem is that it doesn’t work! Why do I say this? […]
VIEW POSTHow to build your ability to be objective. A common mistake made by managers is to equate what they think with what they know. But there is a world of difference, let me explain. At the core of this is being able to differentiate between the objective and the subjective perspective of the matter to […]
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