Negotiation – Growth and Profit

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Category Archives for "Negotiation"

The Paradox of Choice

By Andrew Cooke | April 24, 2018

Giving greater choice does not mean more will be chosen!  Most people believe that having a choice is good. The belief here is that choice gives us freedom, so if we have more choices we have more freedom, the better it is for our lives. But some research has found that this is not necessarily […]


Bring Your Customers on the Journey with You

By Andrew Cooke | September 27, 2017

How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. The more touch-points you […]


Feeling is a Form of Thinking

By Andrew Cooke | July 7, 2017

Emotions can make you a better negotiator…  Normally when you think of making decisions, negotiating or dealing with others you do so on the assumption that you are a rational person, and that the other person is a rational person. In short, logic makes you think, and thinking makes you act. Think of how you […]


1 Deciding How to Decide

By Andrew Cooke | February 13, 2013

Deciding How to Decide What you need to do before you start the decision-making process by Andrew Cooke, Growth & Profit Solutions We make decisions every day; small ones, big ones, unusual ones, specific or general and those which have become a force of habit.  We get so involved in the decision itself that we […]


3 Elements to Negotiating Better Deals

By Andrew Cooke | August 22, 2012

3 Elements to Negotiating Better Deals by  Andrew Cooke, Growth & Profit Solutions How you can use scope, budget and timescales to get to the customer’s needs, and to create better deals more quickly. When negotiating with clients or prospects over potential work there are three aspects to consider which are common to any piece […]