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Category Archives for "profit"

Managing Delegated Work

By Andrew Cooke | May 3, 2018

The skill in delegating work comes after you have delegated it Now you have delegated work you need to make sure it gets done. Just because you have delegated the work does not mean it will automatically get done how or when you want to. Follow these five steps to help you manage your delegated […]

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The Paradox of Choice

By Andrew Cooke | April 24, 2018

Giving greater choice does not mean more will be chosen!  Most people believe that having a choice is good. The belief here is that choice gives us freedom, so if we have more choices we have more freedom, the better it is for our lives. But some research has found that this is not necessarily […]

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Hiring for Attitude

By Andrew Cooke | April 3, 2018

How attitude is a good predictor of prospective employee success, and how you can identify those with the right attitude for your business. The top challenge for CEOs according to a survey from the Conference Board (January 2013) is Human Capital – the ability to develop and acquire the right people, with the right skills […]

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1 Using the Value-Price Seesaw to Make More Money

By Andrew Cooke | October 18, 2017

Price is what you pay, the value is what you get! – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? Why is this? Whose fault is it? I can tell you the answer – and you probably won’t like […]

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1 Price and Value

By Andrew Cooke | July 21, 2017

Why price and value must co-exist… The most important thing in pricing is value. This is not the value as you determine it, or but rather the value as perceived by the customer.  The price a customer is willing to pay, and therefore the price you can achieve, is always a reflection of the perceived […]

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1 Land Mines vs. Gold Mines

By Andrew Cooke | July 12, 2017

How to ask customers for feedback to build better relationships and drive sales Too often businesses adopt pessimistic mindsets when using customer surveys, with the surveys being focused on problems and what has gone wrong – your “land mines”. This is so the business can identify what has gone wrong, focus on what can be […]

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The 7 Ps – Seven Questions for Growing Your Business

By Andrew Cooke | June 9, 2017

How you can improve employee commitment and engagement demonstrate respect. When you are looking to grow your business there are three steps involved: firstly, determining what your business will look at a given point in the future; secondly, what the business currently looks like; and finally, how you are going to bridge the gap between […]

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The Leadership/Management Matrix Tool

By Andrew Cooke | May 31, 2017

Leadership and management may complement each other, but they are very different So which is more important, management or leadership? This is not the right question to ask, rather the question to ask what is the balance between management and leadership that you need to have? To answer this, you need to at what role […]

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Five Strategic Tips for a Profitable Future

By Andrew Cooke | December 6, 2012

Five Strategic Tips for a Profitable Future by Andrew Cooke, Growth & Profit Solutions A recently published book, Understanding Michael Porter: The essential guide to competition and strategy (Magretta, 2012), compiles and applies the work of management guru, Michael Porter.   Full of useful insights, here are five pearls of wisdom that can, if applied, create […]

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