The Risks of Conforming – Growth and Profit

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The Risks of Conforming

The Risks of Conforming

By Andrew Cooke | January 30, 2018

We often look at the risks associated when people don’t conform, and we often don’t like those who fail to act in the way we want or we expect.  But how often do we consider the risks associated with conformity?  The answer is rarely, yet the risks are considerable.
We often go along with a course of action or carry on with an activity even when it is obvious to us (and often to others) that to do so is detrimental.  Think of the time you pushed yourself too hard in the gym, or in a game or a race, and you paid for it later.  Why do we do this?  Well, it is not so much about being brave but about being part of the group. A kind of keeping up with the Jones; if you will.
Research shows that we tend to conform to the behaviors of those around us. For example, if your work colleagues take sick days, then you’ll start taking them too.  This may not seem important – but let’s look further.
The recent problems at Volkswagen who were found to have manipulated emissions tests for at least seven years illustrate this.  Suggestions have been made it  was only a couple of people were responsible, but in an organization of over half-a-million people worldwide this does not seem credible. In this time nobody said anything. Why?  Because nobody else had said anything no-one else did.
If you are a leader you need to act and do what is right – and this may be not conforming and going against the rest of the herd.  The question is this: what will you do, and what are you doing now that others are conforming with?  Remember, people will follow what you do not what you say!
To do this, firstly, be clear on what your values are, those which are non-negotiable; secondly, be clear as to  what is happening around you and also because of how you act; thirdly, make sure that you act in a way that is aligned with your values. If this means taking a stand, then do so – to act with integrity requires courage. Leading from the front is never easy, but that is what every good leader will do.  So what are you going to do?
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