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All Posts by Andrew Cooke

5 Ways to Build Emotional Connection with your Customers

By Andrew Cooke | December 5, 2017

  If you want to reap the benefits of having a strong emotional connection with your customers here are the feelings you need to generate in them, and the questions you can ask to help you do this. Generate the following feelings in your customers: Do this by asking the following questions: 1.    Stand out […]

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6 Reasons Why to Emotionally Connect with Your Customers

By Andrew Cooke | November 30, 2017

Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which are essential for good, lasting business. Reasons Which Means…. 1.    They buy more You make more money 2.    They visit you more often […]

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Why Reducing Customer Churn is Important

By Andrew Cooke | November 28, 2017

How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your total customers who have left you. So, reducing your customer churn can help your improve your profit by addressing two elements: Costs – the […]

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Work Is a Purpose, Not a Place

By Andrew Cooke | October 30, 2017

What can we do to make work a place people want to be? Too often we look at work as a place we go to, and where we can be found from Monday to  Friday for eight to nine hours a day.  This perspective, although true for the workplace in times gone by, is no […]

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You Don’t Have a Problem with Time Management

By Andrew Cooke | October 27, 2017

The three factors by which to prioritize quickly and easily. People, when listing their top issues, often include time management as the cause of many of the problems.  This is not an issue. Put plainly, the issue of time management is a fallacy.  We all have 24 hours a day, 168 hours a week and 61,320 […]

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Good Procrastination, Bad Procrastination

By Andrew Cooke | October 25, 2017

When procrastinating can be a good thing to do…..  What do you think of when I say the word “procrastination” to you?  Often we look at procrastination we see it as something that we do but should not – it is about creating delay, avoiding work, or putting off those things that we don’t want […]

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Leading and Succeeding in Challenging Times

By Andrew Cooke | October 23, 2017

Leaders are faced with the on-going dilemma of maintaining long-term and sustainable profitability, whilst having to meet the short-term gains demanded by investors. Here are a few insights into how you can lead more effectively in these challenging times. Andrew’s Top 8 Insights Change your mindset – instead of looking at the issue of how […]

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