Andrew Cooke – Page 9 – Growth and Profit

Lead Magnet


INSERT CALL TO ACTION HEADLINE TEXT HERE


Lorem ipsum dolor sit amet consectetur adipiscing

All Posts by Andrew Cooke

3 Steps to Help Your Managers Prepare for Difficult Conversations

By Andrew Cooke | September 29, 2017

In times of challenges and uncertainty, supervisors might be experiencing an increase in the number of difficult conversations with their staff. These could include delivering bad news about an employee’s job, informing staff about work restructuring, or discussing other complicated and stressful work situations. Preparing for the conversation Before going into the conversation, ask yourself […]

VIEW POST

Bring Your Customers on the Journey with You

By Andrew Cooke | September 27, 2017

How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. The more touch-points you […]

VIEW POST

How to Find Your Best Clients

By Andrew Cooke | September 25, 2017

And it’s not necessarily those who spend the most…. The squeaky wheel is the one that gets the oil. We all know that. And the customers that complain are the ones we listen to, and with good cause. But when we do so we often forget to pay sufficient attention to our other customers. Because […]

VIEW POST

The Three Aspects of Culture

By Andrew Cooke | September 22, 2017

Perspectives on culture There is a lot of discussion about the importance of culture in creating and driving a high-performing business.  We all “know” what we are talking about, but none of us can clearly define it. As a result we all have a common and shared understanding of something we cannot articulate and agree […]

VIEW POST

The Customer is NOT Always Right!

By Andrew Cooke | September 20, 2017

3 reasons why the customer is not always right One of the oldest adages for customer experience and customer service is “The customer is always right!”. Sorry, I don’t hold with that. Why? People assume that it is better to keep a customer rather than alienate a customer. But often this is not the best […]

VIEW POST

Why We Avoid Difficult Conversations

By Andrew Cooke | August 2, 2017

You have nothing to fear but fear itself At work one of the things a person fear most, and actively try to avoid, is having a difficult conversation with a boss, a peer or a report. Let’s face it, we don’t like it as it represents the unknown – whenever you enter into a difficult […]

VIEW POST

Your Boss – Seriously Successful or Downright Deluded?

By Andrew Cooke | July 31, 2017

Which answer do you think is most common? Strangely enough, the answer is probably both! Marshall Goldsmith shares a story: One night over dinner, I listened to a wise military leader share his experience with an eager, newly minted General, “Recently, have you started to notice that when you tell jokes, everyone erupts into laughter—and […]

VIEW POST
1 7 8 9 10 11 25