Customers – Growth and Profit

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Category Archives for "Customers"

5 Ways to Build Emotional Connection with your Customers

By Andrew Cooke | December 5, 2017

  If you want to reap the benefits of having a strong emotional connection with your customers here are the feelings you need to generate in them, and the questions you can ask to help you do this. Generate the following feelings in your customers: Do this by asking the following questions: 1.    Stand out […]


6 Reasons Why to Emotionally Connect with Your Customers

By Andrew Cooke | November 30, 2017

Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which are essential for good, lasting business. Reasons Which Means…. 1.    They buy more You make more money 2.    They visit you more often […]


Why Reducing Customer Churn is Important

By Andrew Cooke | November 28, 2017

How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your total customers who have left you. So, reducing your customer churn can help your improve your profit by addressing two elements: Costs – the […]


Bring Your Customers on the Journey with You

By Andrew Cooke | September 27, 2017

How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. The more touch-points you […]


The Customer is NOT Always Right!

By Andrew Cooke | September 20, 2017

3 reasons why the customer is not always right One of the oldest adages for customer experience and customer service is “The customer is always right!”. Sorry, I don’t hold with that. Why? People assume that it is better to keep a customer rather than alienate a customer. But often this is not the best […]


The Familiar and the New

By Andrew Cooke | April 5, 2017

Customers are a fickle lot. You produce what your research tells you will sell, and you end up with a lemon, or it fails to produce the results you seek. Why is this? If customers are going to buy a new offering it has to appeal to them, not just in terms of the needs […]


Five Strategic Tips for a Profitable Future

By Andrew Cooke | December 6, 2012

Five Strategic Tips for a Profitable Future by Andrew Cooke, Growth & Profit Solutions A recently published book, Understanding Michael Porter: The essential guide to competition and strategy (Magretta, 2012), compiles and applies the work of management guru, Michael Porter.   Full of useful insights, here are five pearls of wisdom that can, if applied, create […]


3 Key Ideas to Help Business Leaders Succeed

By Andrew Cooke | December 4, 2012

3 Key Ideas to Help Business Leaders Succeed by Andrew Cooke, Growth & Profit Solutions Here are three tips to help you succeed. Understand what your customers REALLY want going ahead When planning for how you will evolve your products and services start by sitting down with your best customers and asking them these two […]


3 Elements to Negotiating Better Deals

By Andrew Cooke | August 22, 2012

3 Elements to Negotiating Better Deals by  Andrew Cooke, Growth & Profit Solutions How you can use scope, budget and timescales to get to the customer’s needs, and to create better deals more quickly. When negotiating with clients or prospects over potential work there are three aspects to consider which are common to any piece […]