If you want to reap the benefits of having a strong emotional connection with your customers here are the feelings you need to generate in them, and the questions you can ask to help you do this. Generate the following feelings in your customers: Do this by asking the following questions: 1. Stand out […]
VIEW POSTHere are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which are essential for good, lasting business. Reasons Which Means…. 1. They buy more You make more money 2. They visit you more often […]
VIEW POSTHow reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your total customers who have left you. So, reducing your customer churn can help your improve your profit by addressing two elements: Costs – the […]
VIEW POSTHow to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. The more touch-points you […]
VIEW POST3 reasons why the customer is not always right One of the oldest adages for customer experience and customer service is “The customer is always right!”. Sorry, I don’t hold with that. Why? People assume that it is better to keep a customer rather than alienate a customer. But often this is not the best […]
VIEW POSTCustomers are a fickle lot. You produce what your research tells you will sell, and you end up with a lemon, or it fails to produce the results you seek. Why is this? If customers are going to buy a new offering it has to appeal to them, not just in terms of the needs […]
VIEW POSTFive Strategic Tips for a Profitable Future by Andrew Cooke, Growth & Profit Solutions A recently published book, Understanding Michael Porter: The essential guide to competition and strategy (Magretta, 2012), compiles and applies the work of management guru, Michael Porter. Full of useful insights, here are five pearls of wisdom that can, if applied, create […]
VIEW POST3 Key Ideas to Help Business Leaders Succeed by Andrew Cooke, Growth & Profit Solutions Here are three tips to help you succeed. Understand what your customers REALLY want going ahead When planning for how you will evolve your products and services start by sitting down with your best customers and asking them these two […]
VIEW POST3 Elements to Negotiating Better Deals by Andrew Cooke, Growth & Profit Solutions How you can use scope, budget and timescales to get to the customer’s needs, and to create better deals more quickly. When negotiating with clients or prospects over potential work there are three aspects to consider which are common to any piece […]
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