Influence – Growth and Profit

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Category Archives for "Influence"

The Paradox of Choice

By Andrew Cooke | April 24, 2018

Giving greater choice does not mean more will be chosen!  Most people believe that having a choice is good. The belief here is that choice gives us freedom, so if we have more choices we have more freedom, the better it is for our lives. But some research has found that this is not necessarily […]

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Evaluating The Feedback You Receive

By Andrew Cooke | March 27, 2018

3 steps how to receive feedback, especially when it is unsolicited We grow best by building on our strengths, not by constantly trying to correct our “weaknesses.” That’s the essence of positive psychology. Yet the overwhelming feedback we receive – even when solicited—is about correcting some failing. Often we take the feedback to heart, and […]

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Three Types of Listening

By Andrew Cooke | March 15, 2018

Listening is the ability to accurately receive and interpret messages in the communication process. Listening is key to all effective communication; without the ability to listen effectively messages is easily misunderstood – communication breaks down and the people can become frustrated or irritated. Listening is not the same as hearing. Hearing refers to the sounds […]

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Trust Equation, The

By Andrew Cooke | January 25, 2018

Building and Assessing Trust Trust underpins relationships, and relationships underpin business. Good business is built on good relationships, but we rarely look at how we build good trust. This is important as when we think of trust and what it means, we quickly realize it encompasses many things. We use the word “trust” to: Interpret […]

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What is YOUR map?

By Andrew Cooke | December 21, 2017

Build your map and build value Have you ever been to Disneyland?  Millions of people, children and adults alike, have visited it and enjoyed its magic and experienced the wonder it has engendered. But did you know it nearly didn’t happen? When Walt Disney first tried to get financial backing for his project – the […]

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Build Your Tribe

By Andrew Cooke | October 9, 2017

Do you want to get more clients? Are you finding it hard? Are you meeting lots of people and generating lots of leads through your online and offline networks? Are you meeting with people who are expressing an interest in what you do? And are you then finding that very few of them are converting, […]

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1 Land Mines vs. Gold Mines

By Andrew Cooke | July 12, 2017

How to ask customers for feedback to build better relationships and drive sales Too often businesses adopt pessimistic mindsets when using customer surveys, with the surveys being focused on problems and what has gone wrong – your “land mines”. This is so the business can identify what has gone wrong, focus on what can be […]

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Building Your Personal Leadership Brand

By Andrew Cooke | June 28, 2017

Just as businesses need to build their brands, so leaders need to build their leadership brand. You probably already have a personal leadership brand. But do you have the right one? And is it the one that will take you from where you are to where you want to be? This is an important question […]

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Creating Competitive Advantage Through Connection

By Andrew Cooke | June 16, 2017

How creating a “connection culture” can drive business results & the bottom-line We are all living and working in an increasingly volatile environment where accelerating change is the norm. This, with the fact that most people like to live and work within their comfort zone, can cause problems for leaders and their businesses as people […]

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