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Category Archives for "learning"

The Hedgehog Concept

By Andrew Cooke | March 20, 2018

What is the Hedgehog Concept?  Simply, it is a toll by which you can get clarity on what you do and what you don’t do as a business. Based on the essay by Isaiah Berlin, “The Hedgehog and the Fox” it describes how the world is divided into two types. The fox knows many things. […]

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Three Types of Listening

By Andrew Cooke | March 15, 2018

Listening is the ability to accurately receive and interpret messages in the communication process. Listening is key to all effective communication; without the ability to listen effectively messages is easily misunderstood – communication breaks down and the people can become frustrated or irritated. Listening is not the same as hearing. Hearing refers to the sounds […]

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Trust Equation, The

By Andrew Cooke | January 25, 2018

Building and Assessing Trust Trust underpins relationships, and relationships underpin business. Good business is built on good relationships, but we rarely look at how we build good trust. This is important as when we think of trust and what it means, we quickly realize it encompasses many things. We use the word “trust” to: Interpret […]

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The Three “A’s” for Dealing with Conflict

By Andrew Cooke | January 23, 2018

Attacking.Abdicating.Accountability.  When dealing with conflict there are only three ways in which you, or your reports, can respond. These are attacking, abdicating and being accountable. Attacking – this is the first part of the “fight or flight” syndrome which we experience when we come across an uncomfortable situation. For example, we are in a meeting […]

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Good Procrastination, Bad Procrastination

By Andrew Cooke | October 25, 2017

When procrastinating can be a good thing to do…..  What do you think of when I say the word “procrastination” to you?  Often we look at procrastination we see it as something that we do but should not – it is about creating delay, avoiding work, or putting off those things that we don’t want […]

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7 Secrets for Successful Business Growth

By Andrew Cooke | October 11, 2017

  If you want to grow your business, and I mean really grow your business, then here are a few simple but powerful secrets you can use. When you get to the end there is an eighth and even more powerful secret to share! 7 Secrets + 1 Know what you do and what you […]

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How to Find Your Best Clients

By Andrew Cooke | September 25, 2017

And it’s not necessarily those who spend the most…. The squeaky wheel is the one that gets the oil. We all know that. And the customers that complain are the ones we listen to, and with good cause. But when we do so we often forget to pay sufficient attention to our other customers. Because […]

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