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Category Archives for "Psychology"

The Power of Golden Silence

By Andrew Cooke | June 8, 2016

Using silence to find out more Silence is a powerful way by which you can elicit more information from people you are talking with – especially when talking with customers or interviewees. A Golden Silence is when you pause, deliberately, so that you can listen without thinking of what you are going to say next. […]

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Why We Fail to Make the Right Impression (& What to Do)

By Andrew Cooke | May 24, 2016

Why we sometimes fail to come across as we intend. We often want to make the ‘right’ impression, but inadvertently end up making the ‘wrong’ impression. This can happen with your boss, a potential employer, or someone who represents a romantic interest – in fact, anyone with whom you interact. This can happen despite our […]

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Understanding versus Doing

By Andrew Cooke | April 26, 2016

Understanding something does not mean you know how to do it. People often confuse understanding something and doing something. There is a common misconception that because we understand something we can do it.  This misconception, or misunderstanding, creates confusion. Think of a time when you have explained a task to someone. You have asked them […]

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1 The 90% Rule for Decision-Making

By Andrew Cooke | November 2, 2015

Too often we make a decision which, at best, is marginal.  How many times have you made a decision that you have regretted?  That involved more work than expected? Which impacted other work that was more important? That lead you to spreading yourself too thin? Why does this always seem to happen?  In short, we […]

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The Power of Three

By Andrew Cooke | October 19, 2015

When we work with others such as employees or customers we often use a binary approach – yes or no, A or B, take it or leave it, ‘my way or the highway ‘.  I am sure you can think of many other examples. But is this the best approach to use if you want […]

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Are You in Control?

By Andrew Cooke | September 25, 2015

There is a simple, but useful tool that helps you to understand how people respond to situations, and to anticipate their likely behaviour. It can also help you identify those who are likely to be winners and losers. This tool is called the Locus of Control. Everyone wants to know what separates winners from losers. […]

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The Motivation Trap

By Andrew Cooke | December 10, 2012

The Motivation Trap by Andrew Cooke, Growth & Profit Solutions Why motivation alone is not enough, you need more… Imagine what would happen if your favorite football team took the field and the ONLY training they received in the last 8 months had been sitting in a room. Within the room, they’d be listening to legends […]

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2 “Do You Think You Can Tell?” – Part 2 of 2

By Andrew Cooke | September 4, 2012

“Do You Think You Can Tell?” – Part 2 of 2 by  Andrew Cooke, Growth & Profit Solutions 9 tips on how to meet your goals and grow your capabilities In Part 1 of this article we identified why we are our own worst enemy when it comes to identifying how to improve ourselves.  Here […]

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“Do You Think You Can Tell?” – Part 1 of 2

By Andrew Cooke | September 3, 2012

“Do You Think You Can Tell?” – Part 1 of 2 by  Andrew Cooke, Growth & Profit Solutions Can you tell how good your performance is or how you can improve?  Read on to find out, you might be surprised… Those of you who are Pink Floyd fans will immediately recognise the lyrics from the […]

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