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Category Archives for "Perception"

Leading and Succeeding in Challenging Times

By Andrew Cooke | October 23, 2017

Leaders are faced with the on-going dilemma of maintaining long-term and sustainable profitability, whilst having to meet the short-term gains demanded by investors. Here are a few insights into how you can lead more effectively in these challenging times. Andrew’s Top 8 Insights Change your mindset – instead of looking at the issue of how […]

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Build Your Tribe

By Andrew Cooke | October 9, 2017

Do you want to get more clients? Are you finding it hard? Are you meeting lots of people and generating lots of leads through your online and offline networks? Are you meeting with people who are expressing an interest in what you do? And are you then finding that very few of them are converting, […]

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1 Land Mines vs. Gold Mines

By Andrew Cooke | July 12, 2017

How to ask customers for feedback to build better relationships and drive sales Too often businesses adopt pessimistic mindsets when using customer surveys, with the surveys being focused on problems and what has gone wrong – your “land mines”. This is so the business can identify what has gone wrong, focus on what can be […]

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Feeling is a Form of Thinking

By Andrew Cooke | July 7, 2017

Emotions can make you a better negotiator…  Normally when you think of making decisions, negotiating or dealing with others you do so on the assumption that you are a rational person, and that the other person is a rational person. In short, logic makes you think, and thinking makes you act. Think of how you […]

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It’s What Is, Not What Might Be, That Matters!

By Andrew Cooke | June 12, 2017

How to build your ability to be objective. A common mistake made by managers is to equate what they think with what they know. But there is a world of difference, let me explain. At the core of this is being able to differentiate between the objective and the subjective perspective of the matter to […]

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Why We Fail to Make the Right Impression (& What to Do)

By Andrew Cooke | May 24, 2016

Why we sometimes fail to come across as we intend. We often want to make the ‘right’ impression, but inadvertently end up making the ‘wrong’ impression. This can happen with your boss, a potential employer, or someone who represents a romantic interest – in fact, anyone with whom you interact. This can happen despite our […]

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Flea Training

By Andrew Cooke | April 19, 2016

What is the one thing that limits your personal success most? This is a story originally told by Zig Ziglar – a leading sales trainer and motivational speaker. It is a good story – short, to the point and memorable. I won’t say any more – just take a moment to sit back and enjoy […]

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The 12 Ways to Engage & Retain Staff – Part 5

By Andrew Cooke | September 13, 2012

The 12 Ways to Engage & Retain Staff – Part 5 by  Andrew Cooke, Growth & Profit Solutions 12 Ways to Engage & Retain Staff, Image (c) People Insight In the first blog in this series we looked at why employee engagement is so important and provided an overview of Gallup’s findings from its extensive […]

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Business Lessons from Fishing

By Andrew Cooke | September 12, 2012

Business Lessons from Fishing by  Andrew Cooke, Growth & Profit Solutions What do good anglers know which we can use in driving stronger business growth and results? Fishing is one of the most popular leisure time pursuits in the world.  There is something about going out there, rod in hand, to capture that ever elusive […]

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