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Tag Archives for " management "

Three Trust-Building Behaviours

By Andrew Cooke | June 19, 2018

There are three ways to build trust both for yourself and with your team: Create transparency this is telling the truth in a way that people can verify and validate for themselves. Keep your commitments failing to complete commitments will deplete the levels of trust others have in you. This occurs when you overpromise and […]


How to Use Question-Storming to Innovate

By Andrew Cooke | April 7, 2017

…a better way than brainstorming when innovating The idea of brain-storming is to get a group of diverse people to generate a lot of ideas, without judgement, in order to discover a solution to a problem. It has its use at times, but the problem is that it doesn’t work! Why do I say this? […]


The Familiar and the New

By Andrew Cooke | April 5, 2017

Customers are a fickle lot. You produce what your research tells you will sell, and you end up with a lemon, or it fails to produce the results you seek. Why is this? If customers are going to buy a new offering it has to appeal to them, not just in terms of the needs […]


3 Elements for Guiding Effective Change

By Andrew Cooke | September 9, 2016

Research has found that over 70% of all change initiatives fail.  In a world of accelerating change you and your organization have to adapt. As leading management guru, Professor Gary Hamel said: “Today, the most important question for any organization is this: are we changing as fast as the world around us” The problem is […]


The Power of Golden Silence

By Andrew Cooke | June 8, 2016

Using silence to find out more Silence is a powerful way by which you can elicit more information from people you are talking with – especially when talking with customers or interviewees. A Golden Silence is when you pause, deliberately, so that you can listen without thinking of what you are going to say next. […]


Why We Fail to Make the Right Impression (& What to Do)

By Andrew Cooke | May 24, 2016

Why we sometimes fail to come across as we intend. We often want to make the ‘right’ impression, but inadvertently end up making the ‘wrong’ impression. This can happen with your boss, a potential employer, or someone who represents a romantic interest – in fact, anyone with whom you interact. This can happen despite our […]


Keep a Meeting Focused & On-Point

By Andrew Cooke | May 17, 2016

Four tips to stop meetings being hijacked We’ve all experienced meetings where, despite our best efforts, we have found the meeting hijacked. For example, where someone is persistently interrupting or dominating the conversation, where someone continually goes off an unrelated tangent and side-tracks the conversation, where they go into extensive and unnecessary detail, or where […]


Building Performance Goals around Learning

By Andrew Cooke | May 10, 2016

High performance is not just about achieving, but learning! In the current environment we can no longer depend on what we have always done to achieve what we have always got. In short, we have to shift from focusing on what we achieve to focusing on how we achieve it. If you depend on behaving […]


Don’t Be Good – Be Great!

By Andrew Cooke | May 3, 2016

Tips on how to be the best you can be. The greatest potential for growth and development lies in the areas where you have a natural talent to start with. The more time you spend building on who you already are, the faster you will grow. This is often counter-intuitive for organizations and leaders as the […]

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