Andrew Cooke – Page 13 – Growth and Profit

Lead Magnet


INSERT CALL TO ACTION HEADLINE TEXT HERE


Lorem ipsum dolor sit amet consectetur adipiscing

All Posts by Andrew Cooke

How to Use Question-Storming to Innovate

By Andrew Cooke | April 7, 2017

…a better way than brainstorming when innovating The idea of brain-storming is to get a group of diverse people to generate a lot of ideas, without judgement, in order to discover a solution to a problem. It has its use at times, but the problem is that it doesn’t work! Why do I say this? […]

VIEW POST

The Familiar and the New

By Andrew Cooke | April 5, 2017

Customers are a fickle lot. You produce what your research tells you will sell, and you end up with a lemon, or it fails to produce the results you seek. Why is this? If customers are going to buy a new offering it has to appeal to them, not just in terms of the needs […]

VIEW POST

Don’t Cut Your Costs, Manage Them!

By Andrew Cooke | March 22, 2017

How to avoid being a cost-cutter and create a thriving business from managing your costs. When times are hard the knee-jerk reaction for many businesses is to cut costs.  Don’t do it!  Or to put it another way – don’t do it! Before we get into this I want to give you an operational definition […]

VIEW POST

The Conflict Management Strategies Matrix

By Andrew Cooke | February 20, 2017

Four key strategies to use when managing conflict, and when to use them When assessing what strategy to use in managing the conflict there are two key criteria: the importance of the outcome and the importance of the relationship.  Their relative importance will vary with each situation. The four quadrants in the above matrix are: […]

VIEW POST

Performance vs. Potential Matrix

By Andrew Cooke | January 4, 2017

How to determine and assess future leaders, and where and how to focus your efforts in their development. You are looking to develop future leaders for your business. How can you do this so that you can consistently evaluate them across the board? What is more important when you evaluate them – their past performance […]

VIEW POST

Why Meaning in What You Do Is Important

By Andrew Cooke | January 2, 2017

How meaning and progress drives engagement, the bottom-line and results. Meaning is something you create, not something that is. Meaning is a powerful tool as it can help you from dwelling on factors and conditions that are beyond your control; and you can create a little meaning for yourself, and others, every day. This helps […]

VIEW POST

3 Elements for Guiding Effective Change

By Andrew Cooke | September 9, 2016

Research has found that over 70% of all change initiatives fail.  In a world of accelerating change you and your organization have to adapt. As leading management guru, Professor Gary Hamel said: “Today, the most important question for any organization is this: are we changing as fast as the world around us” The problem is […]

VIEW POST

The Power of Golden Silence

By Andrew Cooke | June 8, 2016

Using silence to find out more Silence is a powerful way by which you can elicit more information from people you are talking with – especially when talking with customers or interviewees. A Golden Silence is when you pause, deliberately, so that you can listen without thinking of what you are going to say next. […]

VIEW POST

Why We Fail to Make the Right Impression (& What to Do)

By Andrew Cooke | May 24, 2016

Why we sometimes fail to come across as we intend. We often want to make the ‘right’ impression, but inadvertently end up making the ‘wrong’ impression. This can happen with your boss, a potential employer, or someone who represents a romantic interest – in fact, anyone with whom you interact. This can happen despite our […]

VIEW POST
1 11 12 13 14 15 25