Attitude – Page 4 – Growth and Profit

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Category Archives for "Attitude"

5 Ways to Build Emotional Connection with your Customers

By Andrew Cooke | December 5, 2017

  If you want to reap the benefits of having a strong emotional connection with your customers here are the feelings you need to generate in them, and the questions you can ask to help you do this. Generate the following feelings in your customers: Do this by asking the following questions: 1.    Stand out […]

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6 Reasons Why to Emotionally Connect with Your Customers

By Andrew Cooke | November 30, 2017

Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which are essential for good, lasting business. Reasons Which Means…. 1.    They buy more You make more money 2.    They visit you more often […]

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Good Procrastination, Bad Procrastination

By Andrew Cooke | October 25, 2017

When procrastinating can be a good thing to do…..  What do you think of when I say the word “procrastination” to you?  Often we look at procrastination we see it as something that we do but should not – it is about creating delay, avoiding work, or putting off those things that we don’t want […]

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Leading and Succeeding in Challenging Times

By Andrew Cooke | October 23, 2017

Leaders are faced with the on-going dilemma of maintaining long-term and sustainable profitability, whilst having to meet the short-term gains demanded by investors. Here are a few insights into how you can lead more effectively in these challenging times. Andrew’s Top 8 Insights Change your mindset – instead of looking at the issue of how […]

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3 Steps to Help Your Managers Prepare for Difficult Conversations

By Andrew Cooke | September 29, 2017

In times of challenges and uncertainty, supervisors might be experiencing an increase in the number of difficult conversations with their staff. These could include delivering bad news about an employee’s job, informing staff about work restructuring, or discussing other complicated and stressful work situations. Preparing for the conversation Before going into the conversation, ask yourself […]

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The Three Aspects of Culture

By Andrew Cooke | September 22, 2017

Perspectives on culture There is a lot of discussion about the importance of culture in creating and driving a high-performing business.  We all “know” what we are talking about, but none of us can clearly define it. As a result we all have a common and shared understanding of something we cannot articulate and agree […]

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The Customer is NOT Always Right!

By Andrew Cooke | September 20, 2017

3 reasons why the customer is not always right One of the oldest adages for customer experience and customer service is “The customer is always right!”. Sorry, I don’t hold with that. Why? People assume that it is better to keep a customer rather than alienate a customer. But often this is not the best […]

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Your Boss – Seriously Successful or Downright Deluded?

By Andrew Cooke | July 31, 2017

Which answer do you think is most common? Strangely enough, the answer is probably both! Marshall Goldsmith shares a story: One night over dinner, I listened to a wise military leader share his experience with an eager, newly minted General, “Recently, have you started to notice that when you tell jokes, everyone erupts into laughter—and […]

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1 New Results Need New Behaviours

By Andrew Cooke | July 24, 2017

Why what got you here won’t get you there! Are any of these scenarios familiar to you?  You’ve been recently promoted. You’re in the same job you were in a year ago, but the scope is a lot bigger today than it was then. You’re working in an organization where the performance bar has been […]

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